Why Brands Should Care about Social eCommerce

You’ve probably heard about social commerce at some point in your life. Well, this allows customers to make the purchase decision within their social media presence. Some people tend to mistake it with eCommerce or social selling. However, these are totally different scenarios with social selling referring to cultivating relationships on social media to build your sales prospect list.

But have you ever thought about leveraging social ecommerce? If not, there is no better time to do so than now. Below are top reasons brands should use social commerce as an effective lead generation strategy.

Makes Shopping a Social Experience

If you plan to use social media to grow your business, rest assured it will work to your advantage. This is because shopping on social media makes the experience much more interactive when compared to a typical eCommerce spree. And this is easy to see why considering consumers are able to consult with their friends on purchases.

Furthermore, it serves as the perfect opportunity to show off what you’ve purchased. If you happen to miss out on the social aspect of a day at the mall, social commerce is just the next big thing for you.

Offers and Instant Focus Group

The good thing about social commerce is that it speeds up the transaction process while at the same time offering an incredible way to collect feedback. That’s easy to see why considering customers can tell you what they like or don’t like. On social media, you have clear data on precisely who your customers are.

What is even more fascinating, it serves as the perfect opportunity to chat with your customers via comments or message. That’s mainly the case when live streaming on social media platforms. Through this action, you will certainly provide personalized customer service.

The Bottom Line

Social eCommerce has more to offer than some people tend to think. From offering an instant focus group and removing friction to making shopping a social experience, you can never regret your decision after taking this approach. If you are selling visually appealing products, then it is in your best interest that you find out what goes into social commerce. That way, you stand a good chance of getting the most from it.  You can learn more about social ecommerce here and find answers to some of your questions before giving it a try.

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