You probably know that several factors negatively affect the performance of your website. From backlinking and indexing to data influx and low server memory, you need to watch out for different factors on your website. Skimp on this and you site visitors are more likely to drop off due to a slow website.
Rather than watching as this happens, you should consider investing in a website SEO audit tool. Keep in mind that the five seconds of page-load time have the highest impact on conversion. Read on to learn more on how they can help improve website performance.
Competitor Research
Before you get started with your SEO audit, you should start by scrutinizing your competitors. Take this as the perfect opportunity to examine how they are generating search traffic for certain keywords. This action goes a long way in making sure you know what they are not doing so that you could come up with content to surpass them.
An excellent SEO auditing tool can help you pull this off successfully. To go about this without the hassle, you need to look into competitor keywords, their estimated monthly search traffic, domain authority, number of inbound and outbound links, among others. With this information, you will have a good insight into where to focus your strengths.
Accessibility
One of the main things that damage visitor’s access to your website is 404 errors and slow loading times. At a time when business competition is increasing, site speed in the SEO industry is vital. After all, major search engines rank slow sites very poorly. And this doesn’t come as a surprise considering slow load time ends up frustrating readers and search engines.
That’s why you need to check the speed of the entire website and ensure it allows for excellent experience on all devices. The best way to go about this is by taking a quick snapshot of your metadata and measuring both the desktop loading time and mobile site speed. Through this action, you’ll have an in-depth report on your website performance in terms of speed and do away with any errors present.
Final Thoughts
When you invest in an SEO audit tool, it proves easy for you to follow SEO best practices. Either way, you should spend some time doing your homework before investing in one. To make things easy, you should check out MediaOne SEO audit tool.
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