Local SEO is vital to smaller businesses that operate on a regional, when compared to a national level. While national level SEO focuses more on ranking in searches across the nation, local SEO prioritizes ranking on SERPs in a specific location. To pull this off successfully, you should focus on marketing your brand, products and services to local leads and customers.
The good news is that you don’t have to go through a lot before you get to boost your SEO. All it takes is for you to employ the correct measures, and you are good to go. Here are some of the ways to make your local SEO successful.
Get Regular Reviews from Happy Customers
Getting reviews from your happy customers goes a long way in making sure you optimize your Google My Business appearance. To make it even better, it has the potential to encourage more local customers to purchase from you. This action will help you attain an increase in the number of searches.
To encourage customers to leave reviews, you can ask for a review in person after the close of a sale. Things do not stop there since you ought to respond to existing reviews in a professional way. Make it the norm to thank reviews and address complaints in not-so-favorable reviews.
Optimize Your Website for Mobile
Mobile advertising has gained immense popularity in the last couple of years. Actually, the shift to mobile is occurring at a tremendous pace than expected. What this simply means is that you have to optimize your website for mobile to be a player in local SEO. For this to happen, ensure your website loads quickly, use bigger fonts that are easy to read and ensure intuitive UI for great UX.
The Bottom Line
Improving your local SEO entails a lot of things than you might probably be thinking. From making use of customized landing pages and honing in on local keywords to optimizing your website for mobile, never skimp on anything. Before you know it, your online business will be driving immense traffic.
Fortunately, you can leverage the internet to ensure everything works in your favor. To help you get started, consider paying a visit to MediaOne website. It is then that you can check out other local SEO tips here before you finally put them into practice.
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