What You Should Know before Applying for the PSG Digital Marketing Grant in Singapore

The advent of digital technology has immensely transformed almost every sector you might think about. This change has been accelerated with the emergence of the COVID-19 pandemic. With mandatory restrictions to curb the spread of the virus, and people spending most of their time indoors, most businesses seem to be turning to what the digital realm brings to the table.

However, most small and medium enterprises (SMEs) are facing hurdles throughout this transition. If you happen to be encountering these issues, it might be the right time to tap into digital marketing grants.  And one digital marketing grant Singapore that’s definitely worth your attention is the PSG grant.

This grant is aimed at helping local enterprises expand their presence in the digital realm by defraying up to 70% of the cost of funding for digital marketing solutions. But what is thedefinition of PSG Digital Marketing Grantand how can it help you drive business growth? Well, the PSG digital marketing grant is an expansion of the Productivity Solution Grant (PSG) initiative proposed by the Infocomm Media Development Authority (IMDA) as part of its SMEs Go Digital Programme.

The main aim of this digital marketing grant is to encourage SMEs in Singapore to kickstart their digital marketing efforts without going through a lot. This is especially crucial in the wake of the pandemic as they are emboldened to forge ahead with establishing a substantial online presence. No wonder it continues to attract the attention of SMEs in Singapore.

Before you make up your mind to apply for digital marketing grants, it is in your best interest to understand the PSG grant eligibility criteria. Fortunately, this is something that should never give you sleepless nights since you can access this information online from the comfort of your home. Through this action, you will certainly have an easy time while filing the PSG claim.

The Bottom Line

There you have it, some of the things you need to know before applying for the PSG grant in Singapore. Of course, you can also check online for a list of digital marketing grants in Singapore to leverage. Be sure to factor in the pros and cons of each before deciding on anything. That way, you will get the financial assistance you need to ensure your SME remains afloat in this competitive world.

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