Legal and Regulatory Obligations of Digital Marketing

Running digital marketing is no longer a choice, but rather a priority. And this is easy to see why considering more and more customers are now turning to the internet when in dire need of products and services. Without having a strong online presence, be rest assured your business is destined to fall down the pending order sooner or later.

But before you even think about running your digital marketing campaigns in Singapore, you need to know that it is regulated predominantly by two legislations i.e., the Spam Control Act (SCA) and the Personal Data Protection Act (PDPA). Today we will take you through some of the things you need to know regarding the legal and regulatory obligations of digital marketing.

Spam Control Act

When marketing your brand online, you must ensure that any branding, quote or statement is not misleading or false. Things are not any different when it comes to direct marketing since you must follow the spam privacy regulations put in place. We understand that you want to increase your conversion rate, but you must always exercise caution whenever you want to collect, secure, and disclose customer’s information. Skimp on this and you may land yourself into trouble.

As for the pricing regulations, you need to display the price accurately and clearly. Actually, this should be in line with the set pricing principles. After all, there is no essence of taking advantage of unsuspecting customers since it could lead to the downfall of your business sooner or later.

Personal Data Protection Act

The personal data protection act is a law that requires companies in Singapore to first obtain the consent of users before they finally collect, use or share their personal data. To avoid leaving any stones unturned when it comes to protection of personal data, you need to familiarize yourself with the new rules. That way, you won’t find yourself in the wrong hands of the law.

Final Thoughts

Whereas Singapore is a trusted global hub for business, it is not to say that you should rush into setting up your venture. Actually, most entrepreneurs who do that end up regretting their decision in the long run. To prevent this from happening, be sure to read more about legislative requirements in digital marketing. With this information, you can rest knowing that you are employing the correct measures from start to finish.

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