So you want to learn how to build your marketing empire? Have you been having this dream of creating your own business and a team that you look forward to working with each day? Well, this is a dream most people have, but the problem is most of them don’t follow through. Marketing is not rocket science or heart surgery but its a profession that can reward you greatly.
Currently, there are hardly any businesses you can start for free, but marketing enterprises are quite the exception. In the marketing industry, their no barriers to entry. You don’t need a degree in marketing or spend so much money in night school. If you have the right skills and you are willing to put in the work and lose a few sleepless nights, then you have what it takes to succeed in marketing.
Here are a few ways on how to start your marketing career:
Identify a Market Niche
Unless you are Google, you cannot afford to reach out to everybody in the market even if you sell something everybody wants. You first need to identify what you will be selling and the audience that you will be targeting. Carry out primary market research and using the skills you have at hand like writing or web design, you can take the first step.
Identify a target audience and determine the business that will not only meet their needs but also impact on their desires. It’s often easier to narrow down your options and start in a specific industry so that you will have more edge over your competitors. This, however, does not mean you cannot position yourself in other sectors.
Prepare A Marketing Plan
How much are you willing to spend to make your dream a reality? How much time do you intend to devote to the promotion and development of your content? What goals do you want to achieve and what criteria will you use to measure your progress towards them? These are some of the questions you should ask yourself while preparing a business plan.
Currently, you can use blogs, YouTube, WhatsApp, and other social media platforms to distribute your marketing content. Take advantage of the free marketing templates that are available online or use your notepad to write down your vision, mission and objectives. Remember to apply the four P’s of marketing while preparing your business plan; product, price, place, and promotion.
Have an Online Platform
Get online and search for ways to market yourself with social media. And identify websites that offer free services or free trials. Get a youtube channel or create a business page on Instagram. Generally, marketers are social beings; if they are not out talking with people, then they are probably in a room somewhere trying to figure out their next campaign strategy.
One online platform that can sell a marketer is a blog. Blogs will generally let people know your ideas and voice from a more personal level. Most successful marketers start as bloggers. Since you are new in the industry, it may be hard to match to the superstars in the blog field. However, this should not be a hindrance since the internet is big. All you need to do is ensure you write relevant catchy content and you will be on the right path to building your brand.
As a business owner, you should have a combination of ambition, desire, and commitment. Take your business as a child, and you have the full custody of it. Be willing to go the extra mile and also to adapt to changes whenever they come. Remember to stay focused on your personal growth as nothing good comes easy.